A clothing company is under fire for emblazoning the swastika on its merchandise.
KA Design recently released a line of shirts boasting a rainbow swastika, coining it the “new swastika.” The brand wrote in the item description:
“They stigmatized the swastika. They won. They limited our freedom. Or maybe not? The swastika is coming back together with love, peace, respect and freedom.”
Though the swastika does have historical roots as a peace symbol in India and Asia, the design was famously repurposed by Adolf Hitler, who rotated it 45 degrees and used it as the infamous sign for the Nazi Party.
“We really like the symbol in its shape and aesthetics,” KA Designs told Dazed, “and we would love to share the beauty of this symbol detached from the hatred associated with it.”
Upon release of their rainbow swastika shirts, KA design came under immediate fire.
— ADL (@ADL_National) August 6, 2017
Oh, for fuck’s sake. KA Designs damn well knows what that symbol means in the West. Nothing like some controversy to drum up publicity.
— John Kerrigan (@JCKerrigan_LA) August 7, 2017
— Newsweek (@Newsweek) August 7, 2017
— Richard Ferrer (@richferrer) August 7, 2017