Magnum ‘celebrates lesbianism’ in television advert


MAGNUM has offended the tastes of conservatives with an advert criticised for “promoting lesbianism”.

A Perfect Ending

While the image of an attractive woman biting into a tasty treat is a well-worn advertising trope, a scene depicting a pretty brunette feeding an ice cream to her same-sex partner it was all too much for one outraged viewer.
An extract of the official complaint, published by the Advertising Standards Boards, simply reads: “Promotion of lesbianism during family viewing time. I know this will not be taken seriously as ramming this down our throats now happens daily.”

The complainant took issue with a fleeting kiss between the two newlyweds, which came before the ice cream-feeding scene.

But the board threw out the complaint after Magnum’s parent company Unilever successfully argued that “in today’s society, it is not inappropriate to show gay intimacy”— whether or not it offended some people’s religious and ethical sensibilities.


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